In a world where businesses have begun attracting customers through relaying appealing storytelling, it would be foolish for you, as a business owner, to not utilizing content marketing strategy to grow your business. According to Hubspot, with much less cost, content marketing can create three times the amount of leads compared to those resulting from traditional marketing.
In a way, producing content has become an essential part of marketing.
As producing content require creativity and consistency, it could feel like a hassle for business owners to produce content. However, there's no need for you to feel discouraged, as we will help you start creating content by discussing the essential ways to create content for your business.
1. Define Your Content Marketing Goal
Successful marketing strategies are those that have clear and tangible sets of goals. The same goes for content creation.
Before you begin to create heaps of content, you need to figure out the tangible goals that you want to achieve through these contents. Is it to convert people to purchase your goods or merely for brand awareness? What are the measurements of the success of each content? Is it the number of visits or the number of shares?
By answering these questions, you'd be able to picture what kind of content you want to create. For example, your main goal for your blog posts is to improve your website rank. Therefore, you should focus on creating contents that are optimized for search engine.
2. Define Your Audience
The strength of content marketing is gaining empathy and trust from your audience through the storytelling that you relay through your product's content. However, this won't be achieved if you don't narrow down the audience you're aiming for through the content you produce.
You could begin by creating a persona that represents your targeted audience. It would make the message within your content feels personalized for the people who read it. Your content would be tonally consistent as you already know the audience that you're talking to. You'd have a better rapport with your audience because they feel like you're talking directly to them.
3. Choose Your Content Format
Now you know what the goals of your content and the targeted audience are, the next thing you should do is determine the format of content you'd like to create. Types of content could vary from written texts such as blog posts to audio content such as podcasts.
This article will focus on writing the type of content that website blog posts are the most cost-efficient type of content; you don't necessarily need sophisticated studio and props to make one blog post.
Typically, one article would be containing 800 to 3000 words with topics varied from tips and tricks to in-depth explanations about related issues. As most blog posts are SEO optimized when producing blog posts, ensure that you have done keyword research beforehand.
As for the type of content you create, there are three key types of content that should be found in your website blog, known as the Gouller 3 E's.
These are the content that has trending topics within. The main aim of this type of article is to garner attention from the general public by using popular issues.
These are the type of content that discuss topics that are niche to your product. It is used to convert website visitors looking for things specific to your business to be a customer.
This type of content is to showcase events that involve your business.
4. Plan A Long-Term Editorial Calendar
Another essential element of content marketing is the editorial calendar. Building solid storytelling through content requires consistency. You have to deliver compelling content regularly to your audience consistently. Hence, a business needs to create a long-term editorial calendar that maps out all of the contents.
Creating one content requires more than just writing; it needs thorough research and brainstorming. By making a long-term editorial calendar for your content, you'd be able to be more organized and focused while creating your content.
Your editorial calendar must include at least:
- Content Ideas. It includes keywords or the general idea of the content.
- Editor or writer that is responsible for the content
- Channel; where the content is relayed.
- Date of publishing
Ultimately, the most important part of content marketing is the content itself. All of the planning that has been done will be nothing if you don't consistently produce content. With these four essentials steps to create content, hopefully, you'd feel more at ease as you begin creating content for your business.
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