Tico Lastiko
Founder & CEO
Leads business strategy and client direction, connecting your commercial priorities with the right marketing and digital approach.
Strategy & client direction
Meet Tico ↗ABOUT SAB · EST. 2017
Strategy, design
& technology.
Personally led.
SAB is a founder-led digital agency in Jakarta. Since 2017, we have helped businesses connect marketing strategy, thoughtful design, and technical delivery. We bring these disciplines together around what your business needs next.
B2B & B2C · Strategy through execution
MEET YOUR CORE TEAM
The people behind your project
Meet the core team leading client relationships, strategy, design, and web engineering at SAB. They bring the wider team together around your project, from the first conversation through delivery.
Shantia Pardiles
Partnerships Manager
Builds relationships with prospective clients, clarifies their business goals, and connects them with SAB’s strategy and delivery team.
Partnerships & client outreach
LinkedIn ↗
Dicky Ibrohim
Technical Lead
Leads technical planning and implementation, making sure the solution fits the brief and works reliably across the customer journey.
Technical direction
LinkedIn ↗
Abdul Cholik
Senior Web Engineer
Builds and maintains websites and integrations, with attention to performance, usability, and the details that make everyday operation easier.
Web engineering & integrations
LinkedIn ↗
Iqbal Shodikin
Lead Designer
Shapes the visual direction and user experience, turning your brand and message into clear, cohesive digital touchpoints.
Design & experience
LinkedIn ↗
Build with us
Always looking for A-players
We’re always open to people who take ownership, care about the details, and work well with others. Show us what you do.
Ownership · Craft · Collaboration
Core values
FROM BRIEF TO DELIVERY
A clear path.
A team you know.
- 01
Understand the business
Start with your goals, audience, and the challenge worth solving.
- 02
Align the plan
Define the scope, responsibilities, and what success should look like.
- 03
Build, review, improve
Bring strategy, design, and development together, with feedback along the way.
Competence
Clear ownership at every stage. Each discipline has a dedicated lead, so decisions are made by the people responsible for the work.
Creativity
Design with a purpose. We connect your brand, message, and customer journey so every touchpoint helps people understand your offer and take the next step.
Synergy
One connected project. Strategy, design, and development work together around a shared brief, with direct communication and clear priorities.
B2B Prospect Outreach
PPC Paid Campaigns
CRO Conversion Optimization
