
Tri Lastiko
CEO/Founder
Tri leads SAB’s direction and works with clients to connect business goals with marketing priorities.
SAB is a Jakarta-based team specializing in outreach, paid advertising, and conversion optimization. Since 2017, we have helped businesses connect campaign strategy with practical delivery.

MEET THE PEOPLE BEHIND SAB

CEO/Founder
Tri leads SAB’s direction and works with clients to connect business goals with marketing priorities.

Commercial Manager
Erico manages commercial conversations and partnerships, helping align client needs with the project scope.

Technical Lead
Abdul leads technical delivery, turning project requirements into functional websites and integrations.

Web Developer
Dicky develops and maintains websites, focusing on reliable implementation and usability.

Landing Page & Funnel Developer
Aris builds campaign landing pages and funnels, then supports testing and improvements to the conversion journey.

Finance & Back Office
Mega supports finance and administration, keeping project records, budgets, and paperwork organized.

Writer
Pamungkas writes website and campaign content that explains the offer clearly and helps audiences take the next step.

Web Designer
Iqbal designs website experiences that make information easier to understand and navigate.




We turn specialist knowledge into useful work, with clear responsibilities and decisions informed by data.
We explore ideas that help audiences understand an offer, act on it, and move through the customer journey.
We bring different skills together, communicate clearly, and work toward shared project goals.