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Brand Identity Process
Brand identity is one of the first things that a potential customer will notice.
Whether you have an existing business or you are looking to start a new business, your brand identity is important. You typically only get one chance to make a great impression, so it’s important to maximize your opportunity to connect and engage with your audience.
Brand identity covers a lot more than imagery.
Your branding is made up of all of the elements that communicate who your business is and what you do for your particular audience. Telling the story of your business goes beyond an attractive logo and colour palette. Brand identity encompasses visual, linguistic and strategic communication between you and your target audience.
Think about the story of your brand.
What makes you unique and different? Why did you start your business? What is your “why”? Make sure you are featuring your story prominently on your website’s “About” page. Take some time to look at your business. Are you communicating a clear message? Pretend you are a customer…how does it feel to navigate to your website, adverts and social media?
If you are looking for a digital marketing agency that helps you craft the story and create the imagery, reach out to us today
What creates a successful brand?
Download our free guide to learn the five key steps that your brand needs to have in place in order to create a successful brand identity.
Why does my business need to have a brand identity?
It’s a common misconception that a brand identity is just a logo or visual design elements. Your brand identity is more than just a logo.
Your branding helps you to convey your business and your story to the world. A great brand identity will help customers to recognise you instantly.
Telling the story of your brand goes far beyond an attractive colour palette and a distinctive logo. Brand identity encompasses visual, linguistic and strategic communication between you and your target audience.
Download our free guide to learn about the five key steps that your brand needs to have in place, that will set you on the right path to having a strong brand identity.
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