If you can craft the right message and get it in front of the right people, at the right stage in the buying cycle… then you can profit from paid advertising. When you’re getting started you want to be focusing on the products or services that you know are already selling well in your business, as it’s much easier to sell more of these than it is to create a new offer.

Crafting the right advert is a combination of tapping into the emotional wants and needs of your audience, as well as clearly explaining the benefits of your products or services. Remember that you should never be sending anyone that clicks on your adverts through to your homepage, as this will not convert well into a sale or enquiry. Make sure you send visitors through to a landing page that is relevant to their problem and helps to solve it!

The obvious answer is your own products or services – that’s a given. But if you offer more than one, which ones should you choose to focus on? The answer should be quite straightforward. Your customer has a problem that needs an end result. This could be a need for a new pair of running shoes, a desire for a vacation or a want for better accountancy services. Focusing on the type of customer you’re looking for and the problems you’re solving will help you to pick the right offer to put in front of your audience.

FREE GUIDE

Download our free guide to understand how you can use paid advertising to reach a wider audience of customers who are interested in your products or services.

PPC (Pay Per Click) advertising can be an unforgiving beast if you jump in and don’t know what you’re doing. Platforms like Google Adwords and Facebook Ads are designed to generate as much revenue from you as possible.

Paid advertising is an exciting option for business owners. You can quickly reach your target audience anywhere in the world, just by setting up an advert.

If you create adverts without considering your offer, the audience you’re targeting, the message you’re sharing and the destination you’re sending visitors to… you’ll quickly blow through any budget that you’ve set.

Our free guide will teach you how to get started with PPC advertising in your business. You won’t become an overnight expert – but you will learn how to avoid common mistakes and pitfalls.