What is copywriting? Copywriting in its most simple form is the art and craft of storytelling. A common misconception would be that copywriting forms merely the words on a website. In reality, copywriting is so much more than this

Your business has a story. It’s probably a great story, right? When we talk about copywriting, we’re talking about the story and message that your business is sharing with your audience across many different mediums. This will include your website pages, blog posts, emails that you send, social media posts and more.

Improving the copy that you use for your business on your website, social media, adverts and other platforms is one of the best ways of engaging more of your visitors. Throughout this guide, we’ve covered five key areas to consider when you’re creating copy for your business.

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Download our free guide to learn how better copywriting and using the power of storytelling can engage your customers and encourage them to take action.

Copywriting is the art and craft of storytelling. You use copywriting in your business to share your story and message with your audience across many different mediums.

Every business has a story. Yours is no different. It helps your customers to understand who you are, how you can help them and if you’re the type of business that they want to work with.

When someone visits your website, you have a short window of time in which to capture their attention. This can be as few as 5-7 seconds. Are they connecting with your message?

A user who engages with your content will spend longer on your website and is far more likely to take action.

Download our free guide to learn how you can improve the copy you create, so you can share your message effectively.