Have you ever noticed how restaurants often have a limited menu? They feature a small list of wonderful sounding meals for you to choose from. No endless pages of extra options, just a simple selection of delicious dishes to enjoy.
Those restaurant menus are kept simple for a very good reason...quality.
Your website menu should be the same.
A cluttered navigation menu is like having twenty different burger options. They might all be wonderfully tempting, but that customer is going to get stuck making a choice, and their mind might even wander to something else.
They may even get overwhelmed with all the choices, and end up choosing something they weren’t fully happy with. Worse, they could end up fatigued by the whole thing, and click away from your website.
People can only remember a small selection of options before decision fatigue sets in. You could have a vast array of high quality services or products available, but a customer will likely only remember about four or five of them.
Visitors on your website want each decision to be as hassle free as possible. Streamlined navigation provides your visitor with clean, clear and simple options that address their biggest problems, and do away with the fluff.
Not only does a simplified menu help a visitor to make a faster decision, it also communicates quality over quantity. Much like a restaurant and its carefully selected dishes, your menu will signify a higher value.
Take a look at your website menu. Is there a way you could simplify it?
P.S. If you want to simplify your website menu, let's have a talk! Please visit my booking calendar and pick a time / date that suits you. Please book a meeting with me using my calendar here.
