Call us: 
0821-7733-6889
Call us: 
0821-7733-6889
Call us: 
0821-7733-6889
Call us: 
0821-7733-6889
#SERIES 42

Use pop-ups with care

There's a marketing technique that you could be using right now that is unintentionally scaring away your customers.

You'll have seen this yourself when you shop online. It's quite common on E-Commerce stores. The big pop-up that appears on your screen within a few seconds of you arriving on the website. Usually it will offer you a discount if you sign-up to the store's email newsletter.

However this isn't just something that is only used on E-Commerce stores. It's a marketing technique that can be used on any website. The process is typically to encourage someone to join an email list in exchange for a free gift, information or a discount.

But there is a problem with this marketing technique. It's a process that immediately gets into someone's face, before they've had a chance to learn anything about a business. These 'in your face' marketing offers can turn potential customers away.

The Internet landscape is very different today to how it was 10-15 years ago. The Internet is faster and people are more privacy focused. They enjoy interruption free browsing.
Showing an immediate pop-up to a visitor can make them immediately head back to the search engines and visit a competitor.

Of course, this doesn't mean that pop-ups are bad. Far from it. They just need to be used in a more considerate way.

A smarter way to use a pop-up is to only show it based on a user's activity. For example, this could be on a timed basis, such as how long the user has been on a web page. You could even choose to show the pop-up based on how far a user has scrolled down a page.

Showing a pop-up in coordination with the activity of a user means they're far more likely to be interested in your offer. If they're still on your website after 10-15 seconds or if they've scrolled 50% down the page, clearly they're indicating that they have some interest in your products or services.

If you're currently showing pop-ups to your visitors, check how soon they show up. Are you unintentionally scaring away your visitors? If you are, try testing an alternative option such as only showing the pop-up after a user has been on your website for 10 seconds.

A user that visits your website will then have a more friendly experience. They're not getting the digital equivalent of someone shouting into their face as soon as they arrive. Instead, they get a chance to view your website and to make a decision after they've decided to read more.

P.S. If you’d like to learn more about using pop-up on your website more purposefully, you can schedule an online meeting with me. Please visit my booking calendar and pick a time / date that suits you. Please book a meeting with me using my calendar here.

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