One of the biggest impacts that computers have had on humans is to change the way that we read and interpret information.
Historically, information was sourced through long-form content such as books. With the advent of computing and reading from screens, humans have adapted and become less patient.
Typically when someone visits a website and reads new content, they’ll naturally skim down the page. They’re scrolling through the content, skimming through headlines and words. If the visitor finds that the content appears interesting to them, then they’ll scroll back up to the top and read in more detail.
This is important to understand, because the subtle changes over the last couple of decades will affect your business website too.
The content on your website needs to be easily understandable to someone who is a first time visitor. They may have found your website from a Google search or a recommendation. They could be searching for help with a particular problem that they’re currently suffering with.
If your content is easy for them to understand, a visitor is going to spend more time reading it.
One of the easiest ways to ensure that your content is easy to understand, is to use clear and obvious headings. Make sure that you’re separating up your content with headings that describe each section. You’ll want to avoid long chunks of content that are u
