Tracking effectiveness of online marketing for a business that is primarily driven by foot traffic and online transactions. Although increasing online ordering and carry out business is the goal of virtually any e-commerce, it typically makes up a small portion of the total trackable sales. Such was the case for Trinkkost.
We thought outside the box and utilized the store visits feature on Facebook to track how many people visited a website after being exposed to an ad.
Website after being exposed to an ad.
This feature not only allowed us to optimize ad campaigns based on actual e-commerce activity, but we were able to share estimated ROI based on number of website visit.
Displaying the option.
We give all about the information that the Trinnkost product can be and also the variation of the the products can be.
Not only were the campaigns effective within their channels, but data cleaned from Facebook would then be used by the Trinkkost marketing team to inform offline marketing decisions.