Video content is extremely popular these days.
It’s quickly becoming one of the most preferred ways to consume content. A video can be versatile, engaging, and deliver a massive boost to a customer's experience with a brand. It’s not surprising that many businesses are using it as a valuable marketing tool today.
From vlogs to ads, video-based content is most definitely here to stay.
I’m going to talk about one type of video today. It’s one that often gets overlooked as an opportunity to connect more with your customers.
FAQ videos.
Every business has a list of frequently asked questions that their customers ask. Most of the time, an FAQ page on that business's website will answer these questions. It’s functional, it’s helpful, and it works.
But what if that page went the extra mile for a visitor?
This is where an FAQ video can shine, and take a customer's experience from good to great. Here’s why:
Video is easy to consume
Have you ever opened an instruction manual and been overwhelmed by the wall of text or a long list of steps? FAQ pages can be a lot like that for a new visitor on your website. Breaking up a text-heavy FAQ page with a video is a refreshing and engaging way to keep your visitor interested. Not only is it an absorbing medium, but video also allows you to communicate more effectively with your visitor. Where text might struggle to emphasise a certain piece of information, video can help you to amplify it. This is especially helpful for “how to” FAQ’s.
You raise your trust factor
Videos are a fantastic way to build trust with your audience, especially if you feature in them. By delivering helpful information to your customers’ questions, you are immediately showing that you are an expert in your industry. While text based FAQ’s can certainly showcase your expertise, video allows your visitor a much more authentic view of your brand. Simple nuances like tone of voice, visuals, and turns of phrase can make a video a powerful tool for establishing trust.
Videos are easy to share
The beauty of an FAQ video is that it doesn’t have to stay on your website. It is a singular piece of content in itself that you can share across multiple platforms. You can use it in blog posts, social media, and you can even share it directly with a customer. Videos especially shine on social media, as you can get a quick gauge on how helpful and engaging your audience finds it. Not only that, but it might also invite further questions from customers, which opens up another opportunity to communicate, and build trust.
Are you ready to switch your camera on?
P.S. If you're thinking about making videos for your business, let's discuss what topic you can try to deliver. Please schedule a call with me. You can book a call at a time and date that suits you on my calendar here. Book a meeting with me.
