You need to be a scroll stopper. It’s important to stop someone in their tracks.
I want to tell you about scroll stoppers, and just how powerful they are for helping you stand out from the crowd.
The name gives it away a little but let me explain more.
A scroll stopper is content created to stop a user from scrolling. It instantaneously grabs their attention and doesn’t let go. The user is so drawn in by this content that they want to find out more.
We’ve all mindlessly scrolled through IG/TikTok without taking anything in. Hundreds of uninspiring images and words have passed our eyes and been quickly forgotten. Something really needs to resonate with to make us pause.
That’s what a scroll stopper does best.
Scroll stopping content is the digital equivalent of hearing your own name called out in a crowd. It’s instantly familiar, and you’re immediately intrigued. When you identify with the content you see, it’s impossible to look away.
What makes great scroll stopping content, you might ask?
Striking content that instantly connects with your audience. This could be a shocking image, a dramatic headline, or an intriguing video.
Scroll stoppers come in many forms but they all share one common trait. They command attention, and they command it NOW.
As with everything else, a scroll stopper is only effective when it’s created with a purpose. If it doesn’t align with your brand, or your message, all you’ll do is create confusion.
Think about the last thing that seriously jumped out at you on social media. It’s unlikely that it was a long paragraph of text, or a picture of somebody's salad.
What do you think would instantly capture your audience's attention?
I’d love to know!
BOOK a MEETING w/ ME. Please book a meeting with me using my calendar here.
