If you’re like most business owners, then your website will be a great source of new leads and sales. Even if you don’t “sell” directly from your website, it still positions your business as someone that a potential customer can trust.
Just like your car, your website needs regular maintenance. This comes in the form of software updates, security updates and performance optimisation.
If you don’t look after your website, you run the risk of your website breaking down. This could cause you to lose revenue through lost sales or enquiries.
You also need to remember that there are unfortunately some bad apples in the world. It’s pretty common for most websites to be targeted by multiple automated hacking attempts each day.
Attackers look for weaknesses that they can exploit. If an attacker gains entry, you could suffer from data loss, malicious content being uploaded or even just a defaced website. All very unpleasant actions that can be very damaging for your business.
As a digital agency, we understand how important it is that a website stays secure and up to date. This is why we offer Care Plans to our customers.
A Care Plan is a monthly service where we look after your website. We keep it updated, install security updates and ensure that it’s performing as expected.
The whole process is designed to give you peace of mind. We want you to feel comfortable and happy in the knowledge that your website is in good hands. This allows you to focus on more important tasks in your business.
You may even be on a Care Plan with us now. If you are, then you’ll already know about the benefits of keeping your website secure.
There are a few myths when it comes to Care Plans though.
Myth #1 - A Care Plan is just a way of you making more money
We provide Care Plans to protect businesses like yours. The damage to a business from a hacked website can be extremely expensive. Anything from lost sales to stolen data will cost you time and money.
The worst example of this would be if your website was hacked and the hacker was able to steal credit card data from your customers. Damages at this level can be almost unimaginable.
Being completely honest with you, a Care Plans also brings predictability to our business. Your payment means we can focus our attention on helping you and keeping your business safe. It’s a partnership, not a profit machine.
Myth #2 - I don’t need you, I can update my website myself
Firstly, if you have the skill set to look after your own website then you absolutely can look after it yourself. It’s definitely possible.
However, you may not possess this skill or knowledge. You may not know how to keep your website updated. You might not understand the different threats that your website faces.
In this situation, it would be unwise to attempt to go it alone. It only takes one mistake or one unlucky moment to cause you a headache and an expensive problem.
Myth #3 - I don’t sell anything on my website, so it’s not important
If you’ve invested money in a website for your business, then it should be considered an asset.
You don’t need to sell something directly from your website in order for it to be important. Your customers are at different stages in the buying cycle. Only a small percentage are ready to purchase your products or services.
The rest of your customers are either researching the problem that they’re facing or looking for the solution. A potential customer can visit your website to learn more about how you can help them with their problem. It provides trust and shows your expertise.
Your website is almost always more important than you think it is.
If you’d like to learn more about our Care Plans and how they can help you keep your website safe, check out our page here.
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