Around half of the visitors to the average small business website use a smartphone or mobile device. For some industries, this can be even higher.
A website that hasn’t been optimised for mobile devices will deliver a poor experience for your visitors. They’re not going to stay on your website if it’s hard for them to use.
Over the last decade, there has been an enormous growth in access to smartphones and tablets. This has led to a change in user behaviour and mindsets. Users on mobile devices are typically used to receiving instant access to the information that they search for.
Optimising your website so that it works correctly on mobile devices is known as making a website “responsive”. It’s referred to in this way, as it means the website responds to the screen sizes of different devices, automatically resizing content.
How does your website currently display on your smartphone? Is it easy to use?
Make sure you use your website as if you were a potential customer. Imagine it’s your first visit and you’re looking to find some more information on the products or services that your company sells.
Is it easy for a visitor to find this information? Is there anything that’s hard to read or use on your website? Does everything work as you’d expect?
If you’ve had a new website designed in the last few years, you’ll likely already have a responsive website. So when you picked up your smartphone to test your website, you saw everything looked great.
But what if it didn’t look great?
Well, that gives you an opportunity to make changes.
Create a list of any issues that you find. If there are a few, it might be easier to separate this out on a ‘per page’ basis. Once you’ve finished the list, you can either work through this with your team or speak to your web designer.
Once your website is properly optimised, you can feel confident. You’ll be offering your visitors and customers a fantastic browsing experience. Every user will be able to enjoy your website, no matter what device they use.
P.S. If you’d like to learn more about optimising your website for mobile devices, you can schedule an online meeting with me. Please visit my booking calendar and pick a time / date that suits you. Please book a meeting with me using my calendar here.
