Does your logo already exist somewhere else? It’s a lot more common than you might think.
Imagine a new business that is just starting out. Their logo isn’t at the very top of their priority list, and there’s nothing wrong with that. There are more important things to focus on when somebody is trying to get their venture off the ground.
Usually, a quick logo design will do.
They hire a designer who is offering logo design at rock-bottom prices. Their shiny new logo is delivered in a 24-hour turnaround. It looks great, and barely puts a dent in their funds.
Perfect, that’s one task ticked off the list!
However, that cheap, fast logo design might end up costing them a lot more in the future.
As the business flourishes and becomes more established, they’re going to become more visible online. And so is their logo.
Here’s where problems begin to crop up. One of those problems is that the logo doesn’t actually belong to them. It already exists and is being used by another business in their industry.
That quick, cheap design they bought a couple of years ago wasn’t an original concept. The designer who charged them rock bottom prices might have downloaded a free graphic, used a template, or even copied a logo they saw online.
The result is a logo that can’t be used.
It creates an awkward situation where that business has to change their whole branding. The identity that resonated with their customers is suddenly gone, and they’re back to square one. For the unlucky few, this could even land some businesses in legal trouble.
Copyright issues are not something any business wants to deal with, especially when they could have been so easily prevented from the beginning. If they had hired a designer who created original designs, they could have avoided the extra time, cost and stress.
Bespoke logo design might seem like an unnecessary luxury for a new business, but it’s actually a smart investment in the long run.
This is why I always ensure every logo I design is created from scratch. I want my clients to start off on the right foot, with branding that stands the test of time. If you're considering a new logo for your business, or you’re thinking of a rebrand, I'd love to help with that. You can book in a call on my calendar here.
