Call us: 
0821-7733-6889
Call us: 
0821-7733-6889
Call us: 
0821-7733-6889
Call us: 
0821-7733-6889
#SERIES 70

Do you have too many chefs? 🐭

It’s natural to ask for the opinions of others. People love to know their choices are validated by those they trust. But sometimes it can do more harm than good, especially when it comes to your business.

You’ve probably heard the old saying “Too many cooks spoil the broth”. This is especially true when it comes to design projects.

Perhaps you’re working with a web designer and you just want to get some extra eyes on a design before you move to the next stage. Or maybe you’re deciding on your new logo, and you want to be sure it’s the right one before approving it for your graphic designer.

While others’ opinions are indeed important to have, they could end up changing the entire course of a design project, and not in a good way. You could find yourself with a design project that never seems to end, or one with a disappointing result.

This isn’t to say you and your team can’t put your heads together to discuss a new concept, or to make sure it still stays true to the original brief. It’s always good to make sure you’re all on the same page. Having a close team that shares a goal is sometimes crucial when making the right decision.

However, when you start looking for external opinions, you could ultimately end up with the wrong design for your business, costing you more time, and more money.

Opinions are subjective.

Nobody will have the exact same preferences, and somebody will always be disappointed.

You could show the famous Apple logo to your friends, and at least a few of them won’t like it. People will always judge a design based on their own personal preferences, and this is the first red flag for a design going wrong.

Now imagine you’re showing your friends some logo concepts for your own business. You’re probably going to get a mix of personal opinions like “I don’t like the colour”,“I prefer logos that look like X”.

While you might gain useful information about your friends’ favourite colours, none of this will help you to make the right decision about the new logo. You’re going to leave feeling more confused and unsure about making a final choice.

It’s not about taste, it’s about the customer.

The only personal opinion you should be worried about is that of your customer.

Every design you use in your business is ultimately for your target audience. Your website, visual branding, and content should all be fine-tuned to deliver a positive experience to them. How they interact with your brand is a huge deciding factor in them making a purchase or looking elsewhere.

Every choice your designer makes is intended to deliver the best experience for your audience. The design brief will be based on your goals, and how the final design engages, evokes trust, and solves a problem for your customers.

You and your team will be making decisions based on that brief, with your target audience always in mind.

After all, your customer is the one who makes the final decision.

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