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choosing the right digital marketing agency

5 Steps to Choose The Right Digital Marketing Agency

June 10, 2022
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When looking for a new digital marketing agency, it's easy to get overwhelmed. You want to ensure that the agency you hire is a good fit for your business, but how do you know which agencies are worth pursuing? How can you be sure that their work will align with your goals? And what does it mean to find "the right" agency for your specific needs?

Step 1: Preparing to hire your digital marketing agency (that you'll actually like)

  • **Preparing to hire your digital marketing agency (that you'll actually like)

During the first step, you should be thinking about:

  • What do I want my digital marketing agency to do for me?
  • What are my goals and objectives?
  • How much money am I willing to spend?

You may also want to ask yourself if anything specific is important or unimportant. For example, would it be better if they had experience in one area over another, or would it matter if they were located entirely elsewhere?

Step 2: Find the right digital marketing agency for your needs

Now that you have a plan, it's time to start looking for the right digital marketing agency. Use this step-by-step guide to help you find one:

  • Define your needs and goals. Before starting your search, it's essential to define what you're looking for from a digital marketing agency. Are you hoping for more website traffic? More conversions? Increased social media engagement? The more detailed your requirements are, the easier it will be for agencies to cater their services specifically towards those needs.
  • Research the agency’s portfolio. Next up is researching an agency’s portfolio—and by “portfolio”, we mean everything they've done (or not done) on behalf of past clients: websites they've designed; campaigns they've run; results achieved—you get the picture!

Step 3: End the search and move on to the interview process

The third step is ending the search and moving on to the interview process.

This is when you decide which agency has all the qualities you’re looking for, as well as a few more. It may also be time to ask some tough questions about their services and what they can offer regarding quality work, customer service and value pricing points.

It’s vital that during this stage of the research process, you ask for references from previous clients (if possible), case studies from past projects completed for similar businesses or products, and examples of actual campaigns that have been run successfully by them before (especially if it’s something new like content marketing) and even samples of their work themselves (they should be happy enough with your choice).

Step 4: Interview your shortlist of agencies

Now that your shortlist is in place, it's time to interview the agencies.

Before you do so, make sure you have all the information you need:

  • Ask for references and case studies from previous clients who have worked with them. You can also check out their website and social media profiles to get an idea of how their work looks.
  • Ask them for a presentation about themselves and their services, which should include a list of services they offer as well as examples of how those services have been used by clients in the past (with information about who was hired and what results were achieved). If they don't want to go into detail about any part of this process (like mentioning specific client names), there's probably something fishy going on that needs further questioning!

Step 5: Compare the proposals and select an agency

Now, you've got your proposals, and it's time to compare them.

  • Compare the proposals based on your goals and needs. Based on what the agency has learned about you, they should have included a section that outlines their plan for achieving those goals. They should also highlight any guarantees or warranties that they provide. The best way to do this is by using a scoring system where 1 = highly important and 5 = not important at all. This will help make it easier for you pick out the most important factors for each proposal without getting overwhelmed by all of them!
  • Review the agency's past work and references from clients similar to yours (if possible). This will help give an indication of how well they would be able to execute against their proposed strategy with similar clients who've worked with them before! Plus if there are any negative reviews from those past customers then at least now you know why so don't worry too much about it 😉
  • Make sure they have enough staff members dedicated towards specific tasks so that nothing gets bottlenecked during execution phase which could lead into delays down stream if left unchecked."

Researching an agency is a lot of work, but it's worth it.

Before you even consider hiring an agency, you’ll need to ensure they can provide the services you need. One way to do this is by researching their website and looking at their portfolio. If they don’t have a website or any online presence, it may be a red flag.

It's also crucial that you understand the marketing services the agency provides so that your goals align with theirs. You should check out their client list and make sure it aligns with yours; if not, it might mean that they aren't the best fit for your business.


So there you have it. The five steps to choosing a digital marketing agency. It's not easy, but if you're willing to do the work and put in the effort, you'll be on your way to hiring an agency that will help your business grow!

PS: Contact SAB if you're looking for a reliable digital marketing agency that suits your needs and is ready to support your growth.


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