What’s your goal with the website?
It’s important to have goals for your new website so that you can measure the success of your project as you move forwards. For the website project itself this would typically be that the website is delivered on-time, for agreed level of investment and with all agreed requirements in place. Having scheduled, clear goals, allows for easy communication during a website project. Both the web designer and you will be aware of any goals for the new website, as these will be discussed at the start of your project.