Your customer base is the key to the success of your business. Expanding your business outreach is important. However, maintaining your customer base does not become less important. In fact, businesses that manage to grow big are the ones that make sure to nurture their customer base. Benefits of Nurturing the Customer Base Why do […]
Black Friday is the Friday after Thanksgiving, which also marks the start of the Christmas holiday in the United States. On that day, shops will give big discounts to attract many customers. Over time, Black Friday has become a culture in the United States and has spread worldwide. In this internet and digital era, it's […]
If your business comes with a web page that collects and uses visitors’ personal data, then there should be a link to your company's privacy policy. Your company can be fined for violating numerous privacy legislations if you collect data without any privacy regulation. What Is the Importance of Privacy Policy? Privacy policies are necessary […]
One of the most terrifying tales in the tech industries is related to data storage. We often hear the media talk about hackers leaking user data and selling them on the deep web for hundreds—even thousands—of dollars. While the idea of someone putting your personal information up for sale is concerning, the equally terrifying data […]
Maintaining the relationship with the existing customers is definitely important because the process isn’t supposed to end once a service or a product is sold. After the sale, the post purchase experience is vital to be satisfying not only for nurturing the relationship with them but also for selling more services or products. The existing […]
Create once, sell many times. That is what is ideal for most business owner to take as a chance, and this can be done through creating a new revenue stream. The stream can be offered through digital products, membership platforms, and courses. It will beneficially be able to develop a great business growth and ultimately […]
Maintenance has overly been underestimated by many business owners’ websites as they will only consider doing the tasks after they have a problem or issue. The tasks are vital to do on a regular basis as some unexpected issues might occur unpredictably. The anticipation is necessary to avoid a bigger loss, such as losing data. […]
The design and content of a website are supposed to engage your target customers. It is important for your website to focus on how to catch their attention, solve their problems and help them decide to purchase. It is not a big problem if the design of your webpage doesn’t appeal to you because what […]
For most people, the word "audit" often brings up a strong feeling of dread because, most of the time, business audits aren't always good. In this scenario, however, conducting a website audit is beneficial and necessary for establishing a solid digital marketing strategy. 5 Perks of Performing a Website Audit Making sure your website can […]
The digital era has changed our perspective towards commerce activities. We are used to seeing and touching the products we purchase. Nowadays, we can purchase intangible goods in the form of digital data. Things like webpages, downloadable songs, e-books, mobile apps, and digital marketing content fall under the category of e-goods (electronic goods) or digital […]
Sometimes we are too engrossed in ensuring that our blog posts are SEO friendly to improve the website's rank that the main purpose of the writing gets lost in the way. Ultimately, all of the written content on the blog page is aimed to interest the web visitors enough that they would consider becoming a […]
They say a picture is worth a thousand words, and a video is worth a million. Hence, it has become popular for businesses to utilize video to convey messages to their customer. Moreover, a study run by Microsoft has found that the attention span of one person has shortened from 12 seconds to merely 8 […]
