CASE STUDY
IPMI International Business School
Separate Landing Pages for Two Student Audiences

ABOUT THE PROJECT
IPMI International Business School is a business and management education institution in Jakarta. The project focused on landing pages for regular classes and working professionals.
SERVICE
- Website Strategy
- UI/UX Design
- WhatsApp & Form Integration
- Website Development
- Analytics Setup
- Lead Generation
Clarifying the Offer for Each Audience
SAB created landing pages that present the relevant program information and guide prospective students toward the next step.

Two Audiences, Two Focused Pages
The work included two distinct landing pages: one for regular class attendees and one for working professionals. Each page organized the content around its intended audience.


Why this matters
Different student audiences have different questions. Dedicated pages make it easier to present relevant information and a clear route to an enquiry.

The project scope included:
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