Servier | SAB

CASE STUDY

Ardium

Home Ambeien-wasir.id
OVERVIEW

 Ardium is a drug for hemorrhoids and belongs to the premium classification of drugs. PT Servier has been running the BTL strategy through their sales team and visiting pharmacies throughout Indonesia. 

TYPE
Home Ambeien-wasir.id

135%

Cost Savings

65%

More than offline

10%

Growth per month

Problem

PT Servier Laboratories needed a new website for one of their products, Ardium. Furthermore, PT Servier wants to be the top of mind of their target audience and make it easier for their sales team to sell.

Solution

SAB build a website from scratch. By carrying the name Servier and promoting Ardium as a brand. We build websites technically and branding them as a whole. The branding that we apply follows the brand guidelines they have globally.

Background kuning
Halaman RIngankan Ambeien-wasir.id
Page Mengenal Ambeien Ardium ambaeien wasir

Increasing Search on Google

After 6 months of running, there has been an increase in search for Ardium as a hemorrhoid drug. The data used is from Google Keyword Planner, the keywordtool.io platform and Google Trends.

Easier to market their products.

This made it easier for their sales team to market their products in the field, because the targeted audience was already educated about Ardium, which they got through the website.

Ardium Apotek Terdekat

Results

The website that is made exceeds expectations. Product brand awareness increases and this makes it easier for them to educate our target audience.

130%

Cost Savings

55%

More than offline

11%

Growth per month
Background Website
5/5

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