Ardium is a drug for hemorrhoids and belongs to the premium classification of drugs. PT Servier has been running the BTL strategy through their sales team and visiting pharmacies throughout Indonesia.
PT Servier Laboratories needed a new website for one of their products, Ardium. Furthermore, PT Servier wants to be the top of mind of their target audience and make it easier for their sales team to sell.
SAB build a website from scratch. By carrying the name Servier and promoting Ardium as a brand. We build websites technically and branding them as a whole. The branding that we apply follows the brand guidelines they have globally.
Increasing Search on Google
After 6 months of running, there has been an increase in search for Ardium as a hemorrhoid drug. The data used is from Google Keyword Planner, the keywordtool.io platform and Google Trends.
Easier to market their products.
This made it easier for their sales team to market their products in the field, because the targeted audience was already educated about Ardium, which they got through the website.
The website that is made exceeds expectations. Product brand awareness increases and this makes it easier for them to educate our target audience.