“Consideration” is precisely why Yamo partnered with SAB – to help their online outwit and outlast, the competition, all while driving direct response to cover the cost of advertising – and then some.
We customize this mix for every market – here just a few of the factors considered when determining the right mix:
Challenges unique to the market, such as high competition, declining ticket averages, projected comp hurdles
The potential reach/volume of online users in Yamo’s trade areas
The cost to advertise in a specific market, and the trend of that cost throughout the calendar year (where & when can we invest money most efficiently)
Ongoing performance insights – we constantly shift ad spend to the most efficient media based on the data