CASE STUDY

Yamo

OVERVIEW
Yamo is a fresh organic baby food with natural organic ingredients. Adding nutritions for baby and give extra vitamins.
TYPE
E-commerce

420%

Increase in Online Revenue

35%

Conversion Rate Increase

211%

Website Traffic Increase

Problem

“Consideration” is precisely why Yamo partnered with SAB – to help their online outwit and outlast, the competition, all while driving direct response to cover the cost of advertising – and then some.

Solution

We customize this mix for every market – here just a few of the factors considered when determining the right mix:

Challenges unique to the market, such as high competition, declining ticket averages, projected comp hurdles

The potential reach/volume of online users in Yamo’s trade areas

The cost to advertise in a specific market, and the trend of that cost throughout the calendar year (where & when can we invest money most efficiently)

Ongoing performance insights – we constantly shift ad spend to the most efficient media based on the data

Product and order information

Customer may know how they order and sure about the products they choose.

Create package. Easy to choose.

We give the customer some options to choose and woth to buy.

Results

Not only did each consideration tactic pay for itself with a minimum return of 1:1, but the Native video tactic drove enough post-view orders to achieve nearly 4:1 ROAS. We established a mix within the video category that achieved both high reach at a low cost and high return.

320%

Increase in Online Revenue

48%

Conversion Rate Increase

211%

Website Traffic Increase
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